Nobody likes to wait at traffic lights. Stopping at lights can be dangerous for impatient pedestrians willing to risk their lives just to cross the street a few seconds earlier.
The folks at Smart created The Dancing Traffic Light, a concept providing a fun and safe way to keep people from venturing too early into the street. They started by placing a dance room on a square in Lisbon, Portugal and invited random pedestrians to go into the box and dance. Their movements were then displayed on a few traffic lights in real time. This resulted in 81% more people stopping and waiting at those red lights.
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What an awesome idea! Let’s hope no one ever does the moonwalk and on accident makes people at the light think that is the animation to walk out into traffic.